CREATIVE STRATEGY FOR LIFESTYLE BRANDS

I help lifestyle brands and founders create a distinct narrative and communication strategy — so they stand out, connect, and grow with clarity and purpose.

CALLING ALL ENTREPRENEURS AND BUSINESS LEADERS /

CALLING ALL ENTREPRENEURS AND BUSINESS LEADERS /

CALLING ALL ENTREPRENEURS AND BUSINESS LEADERS / CALLING ALL ENTREPRENEURS AND BUSINESS LEADERS /

Are you pouring your heart and soul into the development of your lifestyle brand and do you want to…

Stand out authentically in an increasingly saturated market;

Gain clarity and confidence in the story of your brand;

Strengthen your brand's foundation for sustained growth;

Find joy in successfully growing a brand in a way that feels natural and exciting?

THIS IS HOW I CAN HELP

  • BRAND STRATEGY FOR CLARITY AND FOCUS

    We’ll create your brand book – the document that has everything you need to build your business authentically and consistently: from the definition of your brand’s strategic positioning in the market, all the way to its core messages, personality and tone-of-voice.

    FIND OUT MORE

  • STORYTELLING STRATEGY FOR CREATIVE CONSISTENCY

    Your storytelling toolkit will help you (and your team) to create consistent and compelling storytelling in support of your brand identity. It contains the essential storylines, creative formats and channel guidelines to generate a steady stream of communications.

    FIND OUT MORE

  • CREATIVE COACHING TO KEEP THINGS FRESH AND INSPIRED

    You are running a business, so you have a million and one things to do each day. Coming up with creative ideas might not always make it onto your to-do list. Call on me to bring the inspiration that will get you excited to get to work.

    FIND OUT MORE

NICE TO MEET YOU

I’m Stephanie, but please call me Steph. I have been obsessed with stories for almost four decades and have worked in the lifestyle industry for half of that time.

If there is anything I know, it’s that brands are stories. They are formed in the mind of their leaders but can only thrive if they successfully connect with an audience. I’m here to help you get your brand’s story out of your head and into the hearts of your ideal customer.

BRAND STRATEGY / CONSULTING / RESEARCH

CREATIVE COACHING / STORYTELLING

  • “Steph adapted to our needs and timeline, with clear communication and professional, inspiring workshops. Our marketing team are excited to be integrating the new strategy and we are already feeling the positive impact reflected in our sales and guest feedback. I highly recommend Steph to any business seeking to refine their brand identity and storytelling strategy.”

    – Darren Kennedy, Commercial and Marketing Director Domaine & Demeure

  • “Internally, we now have a clearer understanding of who we are and where we're heading, which has helped shape our new website. Our approach to social media has also found solid footing. Since launching the website and refining our Instagram, we've seen a noticeable increase in inquiries from suppliers and interns.”

    Daphne Rossen, Founder DAPH.STUDIO

  • “From developing long-term strategies to actively executing campaigns, Steph has been involved at every level. Her flexibility has been invaluable, allowing us to adapt to a fast-changing market with fresh, new ideas every time, resulting in successful campaigns and a strengthened brand image that has had a lasting impact on our company.”

    — Astrid Van Turnhout, Head of Marketing Het Land van Ooit

  • “Working with Stephanie has been an ongoing source of inspiration and growth. Her exceptional attention to detail, sharp analytical ability, and creative, strategically thought-out solutions have strengthened our brand experience on all fronts.”

    - Monika Turczyn and Jack Zelissen, Founders KOPPEL

LET’S CHAT

Let’s find your brand’s voice.