RECENT WORK
HOSPITALITY
DOMAINE & DEMEURE
[ brand strategy - storytelling strategy ]
Founded in 2008 by Anita Forte and Karl O’Hanlon, Domaine & Demeure started with a passion for awakening 'sleeping giant’ vineyard estates, restoring historic buildings to their former glory and developing them into places that are destinations in and of themselves.
After successfully developing three distinct properties in the Languedoc region, the team was ready to redefine the brand architecture of their business, transitioning Domaine & Demeure from a project development venture into a consumer-facing hospitality brand.
Over the course of a three-month trajectory, we uncovered the true DNA of the company and translated it into a brand book — with core messaging, guidelines for product development and HR, brand personality and tone-of-voice — and an extensive storytelling strategy for the marketing department.
Throughout the project I worked closely with the company’s founders, internal product and marketing leaders, and external PR partners, and assisted in the handover to Koppel Studio, who developed the visual brand identity based on the new brand book and guidelines.
No words could truly capture the privileged experience of working with this warm, driven and ambitious group of people. They made me feel truly welcome in their corner of the South of France, as I’m sure they do with all their guests.
RECENT WORK / FAVORITE CLIENTS /
RECENT WORK / FAVORITE CLIENTS /
RETAIL
HET LAND VAN OOIT
Brand strategy / storytelling strategy / trend research / communication planning / creative campaigns / content creation / coaching
After more than two decades as one of the leading Belgian kids’ concept stores, Het Land van Ooit found itself wanting to future-proof their family business. The kids’ industry having grown exponentially in the past 5 to 10 years, it has become more important than ever to define a strong and distinct market positioning, and to find the right audience to connect with.
Over the course of multiple workshops and brainstorm sessions, based on extensive market analysis and trend research, we identified the opportunities and potential of Het Land van Ooit and redefined their brand identity and narrative accordingly.
After delivering the brand book and storytelling strategy, I stayed on as a consultant to create yearly communication plans with monthly campaign concepts. Each of these concepts is translated into a creative briefing for everything from buying, photography, visual merchandising, storytelling and channel distribution.
I was closely involved with the in-house marketing and buying team for regular brainstorms, trend research and more hands-on assistance in the creation of content; and regularly checked in with management for the constant evaluation and evolution of the long-term brand strategy. A collaboration that holds a special place in my heart, I always looked forward to our video calls and my visits to their beautiful store in Belgium.
MARKET POSITIONING / TREND RESEARCH
CREATIVE CONCEPTS / CONTENT CREATION
SERVICE PROVIDER
DAPH
Brand strategy / storytelling strategy
Daphne Rossen had spent nearly a decade refining her skills as an interior architect and concept developer and was ready to expand her business. Before taking it to the next level, she wanted to ensure her foundation was solid for long-term growth.
We began by examining the core of her company and the direction she envisioned, in order to define a clear and competitive market position that would serve as the foundation for her rebranding. From there, we developed various storytelling approaches and translated them into clear guidelines, ensuring that any new team member could contribute in a way that strengthens the brand.
I have a deep appreciation for working with solo entrepreneurs, especially when they’re on the verge of significant growth. It can often be a turbulent time, making it all the more important to maintain focus on the bigger picture. It was an absolute pleasure to work with Daphne. Her warmth and passion shone through not only in the new branding created by Koppel Studio, but in every meeting we shared.
CONSUMER GOODS
EEVEVE
Art direction / creative concept / content creation
To launch their new line of silicone tableware, Eeveve asked me to create lifestyle visuals for the products. In line with the brand’s positioning—created for kids but designed with their parents in mind—I produced a series of images that not only introduced the products but also clearly communicated the brand’s identity.
Working with Benthe and her team was an absolute pleasure, as we were in perfect sync from beginning to end. I’m particularly proud to use my skills to support female entrepreneurs who balance a strong vision and boundless ambition with genuine, warm connections—even, or especially, in a professional setting.
RETAIL
MY LITTLE ROOM
Art direction / creative concept / content creation
For three consecutive years, Geneva-based kids' concept store My Little Room entrusted me with the styling and photography for their seasonal campaigns. To capture the spirit of the holiday season, I produced visuals that were featured across multiple platforms, including their e-commerce site, newsletters, social media, and catalog. This made sure My Little Room could stand out in a very saturated market, with images that underlined their distinct approach and character.
What I appreciated most about this collaboration—beyond working with the wonderful team at My Little Room—was the continuity of the project. Together, we built a versatile image library that not only delivered immediate results but also remained relevant over time, providing both short-term impact and long-term value.