IS THIS YOU?
Your business is growing, and you’re ready to take the next big steps to establish your brand. But before you do, you want to make sure you've got a rock-solid foundation to build on.
You know exactly what your brand is and want to share your story with the world, but worry whether you’re effectively engaging and connecting with the right audience for your business.
YOU’VE COME TO THE RIGHT PLACE
If the above sounds familiar, your business would benefit from articulating its brand identity and developing a storytelling strategy to consistently communicate that identity. The idea is simple, but as we all know – simplicity is the ultimate sophistication.
The key to growing your business sustainably is to communicate in an uncomplicated and compelling way, creating only those expectations you can genuinely meet. By communicating unambiguously and only making promises that you can keep, your brand builds trust, which is the foundation for growth.
I'm here to be help your business convey precisely the message you want, and to help your organization consistently, creatively, and effectively get that message right where your clients want to hear it the most.
BRAND STRATEGY
Perhaps your brand’s initial vision has adapted to the changing times. Maybe you have always stayed true to your long-term goals, but over the years your team has grown. If your brand identity isn't as clearly understood by everyone as it could be, it’s challenging to stand out in an increasingly saturated market.
A well-defined brand personality, tone-of-voice and narrative empowers your business to authentically communicate its identity, and to emerge as a compelling, consistent, and resonant force in your industry as a result.
STORYTELLING STRATEGY
The goal of your brand’s storytelling is to consistently show up as yourself, but always letting people discover another new and exciting part of you. This kind of storytelling helps you build a relationship of trust, while it offers your audience something valuable and interesting they keep coming back for.
A well-crafted storytelling strategy creates clarity, inspiration and motivation. When you and your team live and breathe the brand narrative, it elevates the collective confidence of your business. And to persuade others of your value, standing firmly in your identity is essential.
Things I do.
market research / competitive analysis / brand positioning / core messaging / tone-of-voice / idea generation / communication strategy / trend research and analysis / content direction / art direction / brand journalism / photography
